Laura,2 of 2 people found this helpful
If you use Forms 2.0 embed code, you can get pre-fill now.
Generally I don't like putting Marketo LPs on the main site unless you are ensuring the data flows properly and you can still use the Form Fill out trigger. You may ask them to use the API to create nicer forms if you want.
I'd question the reasoning to use LPs as an SEO boost for your main domain because you are likely using the LPs as part of your direct response mechanisms, not to have floating out there for random people to sign up. Yes, that's great if your page had good SEO, but you are driving specific traffic to these pages.
So yes, you could put all of your pages as yourdomain.com/page.html and your main domain will get more juice, but only if the SEO and inbound links are good for that page.
Where can I find out how to pre-fill on non-Marketo landing pages with Forms 2.0? I can't seem to find anything to tell me how to do this.
I also understand that pre-fill in an embedded web form is not possible.....did you ever learn otherwise? @JoshHill....can you explain your comment?
1 of 1 people found this helpful
Josh probably was mistaken, that was 3 years ago. Pre fill is not possible in embedded forms.
4 of 4 people found this helpful
I'd have to agree with Josh in that generally speaking I don't like to have LPs for direct response/lead generation crawled by search bots. The primary reason for this is that if you were to do a ton of A/B testing to optimize for conversion chances are that the content on these pages will over lap (H1, Body, Title Tags, Meta description) and there's the potential of creating duplicate content pages.
Depending on what type of business you're in, if you're running hundreds or thousands of these tests over time, for example, chances are you'll get penalized by Google's Panda update that came out years ago. It essentially penalizes domains with duplicate content that is perceived to be an effort in "gaming" the system.
Landing pages designed for lead generation should not be crawled by bots. You should push back on your organization and have them focus on creating content on the domain that maps to the buyer's journey and helps them answer questions they're looking for. Becoming a thought leader with exceptional content that builds trust and engages users might be a better way of looking at it.