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Certainly a valid criticism; once the templates are set up (yes, by someone with HTML knowledge) Marketo is more user-friendly than many other enterprise MA providers in the market (trust me I've used them all).
I think they focus on making the parts of the application that are used most often easy to use; their idea being you only need to create templates every so often and then just create emails from those templates.
All this to say I agree with you and I wouldn't be surprised if they are working to make things better, either through a more intuitive interface or more templates available from their library.