Usually this depends on your goals for nurture. I usually recommend:2 of 2 people found this helpful
- Engaged (did X good things)
- Achieved Goal (MQL? Opp? Contact Request?)
So a lot of this depends in you. Some clients have asked to do this as a mini sales funnel and we include a list of lifecycle stages. I'm not super thrilled with that because it conflicts a bit with the sales funnel.
Are you recommending those statuses at the engagement program level? I think so, but want to make sure. I think that is right, but you also need some tracking at the individual email level. I do not like doing manual roll-ups of email programs to a engagement program snapshot. I would rather just report at the engagement program and then drill down for deeper analysis.
I know there are a lot of people that just use member, engaged, not in program.
The post before yours said something about setting up a nurture in a nurture program. Not sure if you can even do that. Can you?
Any other thoughts?