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You'd make a smart campaign and set it up: FILTER = Data changed - first name and criteria first name is NOT EMPTY, FILTER 3 = (same but with last name), etc for however many fields. You'd want to use the OR filter logic
Then the flow would be to change score.
Let me know if you have questions!
would it be the same if I am working with people who are not in the database?
No eric, Marketo can't score records that don't exist. But when they are in the database then they can be scored.