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There is no restriction on cookies not storing any personal identifiable information. The Munchkin ID falls within that category.Furthermore, companies using Marketo can honour user preferences through Admin - Munchkin - “Do Not Track” Browser RequestThe general rule is adding a popup giving users the option to accept the cookie.The EU legislation is a broad framework. Member States can enforce more strict rules. Austria implemented the most demanding legislation; Finland is among the most relaxed. Austria maintains lists of opt-outs at national level. All companies targeting Austrian email addresses (ending in .at) must adhere to that list.Marketing Automation and the European Privacy LawsYou can find the complete legal documents at http://europa.eu/
The side effects of cookies could not be more evident. I was wrongly identified when posting my reply!
Even storing anonymous data - like company name and IP address - is considered personal identifiable information. Here is some of the info that our legal team has provided us recently - and has caused concern on how to properly implement in Marketo:2 of 2 people found this helpful
The Italian Data Protection Authority (Garante) has published guidance on complying with the cookie requirements in Italy in order to obtain the express consent of the user. The main points are as follows:
- The requirement to notify the Garante where profiling cookies and related technologies are used.
- Penalties under Italian data protection law can range from €6,000 to €120,000 (for example for serving cookies without obtaining the appropriate consent and failing to notify the Garante of such processing activities).
- Operators shall benefit from a one-year grace period (expiring on 3rd June 2015) to implement the relevant measures.
Spain Decision on Cookie Infringement: http://www.agpd.es/portalwebAGPD/resoluciones/procedimientos_sancionadores/ps_2014/common/pdfs/PS-00321-2013_Resolucion-de-fecha-14-01-2014_Art-ii-culo-5.1-LOPD-22.2-LSSI.pdf
The Dutch DPA noted that such violations would still exist even if the proposed amendments to the current Dutch cookie rules (currently going through the Dutch Parliament) were applied because such tracking cookies would still require user consent. This investigation follows the Dutch DPA’s earlier announcement that one of its priorities for 2014 is to focus on the profiling, tracking and tracing of internet users.
1 of 1 people found this helpful
Reopening this thread because of the upcoming GDPR in the EU. Remember 2 things about it:
- It's extra territorial. Meaning any company doing business in Europe will have to comply
- Any information that can be used to link to a personal record is considered as sensitive. Meaning Marketo cookies that are linked to database leads are.