AnsweredAssumed Answered

How do you calculate the number of times a form was filled out?

Question asked by 1f6effcb93ba59643d87be9c1f1262aa9e824502 on Feb 2, 2015
Latest reply on Feb 4, 2016 by Sanford Whiteman

Has anyone come up with a clever workaround to calculate the number of times a form was filled out when the form is not on a Marketo landing page?

Currently, the only way to see the number of times a form was filled out (not the number of leads that filled out the form) is by looking at the number of conversions on the Landing Page report.


This means that it is impossible to get the number of form fillouts for forms that are not on a Marketo landing page (for example, embedded forms, or forms that have data posted to them via the Forms 2.0 API).

This is such a fundamental Marketing metric, I'm surprised that there isn't a built-in report for this in Marketo, but a call to Support has confirmed that this is the case.

Just wondering if anyone else has come up with an interesting workaround.  

Cheers!
Natalie

PS - Here's a link to an Idea I posted about creating a built-in report on form fillouts:

https://community.marketo.com/MarketoIdeaDetail?id=08750000000KE7IAAW

Outcomes