AnsweredAssumed Answered

Smartest way to track advertising lead source

Question asked by 13698 on Sep 12, 2014
Latest reply on Dec 2, 2014 by 72848
I'm looking for your recommendations and best practices on tracking lead source from advertising channels. For example, say you have a single program for a webinar - and are interested in promoting that webinar via targeted ads on LinkedIn, Facebook, and PPC ads on Google (as an example). What is the smartest and most efficient way to set up that lead capture "flow" so that you can accurately measure the ROI on each of those channels, and therefore can shift your budgets accordingly etc on the next one. 

Our current way of tracking advertising spend is not very scalable, and as we expand the different places where we spend our budget it is becoming a bit tedious. 

Thank you for your time and responses! 


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