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You can use URL parameters to do that. You specify the URL, then create smart campaigns to listen for the parameters and assign people onto static lists based on which ad they came from.
Thanks for the quick reply. We are already doing this but I don't think this solves the Analytics tracking issue on the Marketo side of things?
If I pull a report for Landing Page performance of the specific landing page that has multiple campaigns pointing to it, ALL responses (regardless of which ad they came from) will be included in the Total Views, New Names, Conversions etc. There is no way in Marketo (at least from what I see) for me to know which Ad Campaign actually performed best because the Landing Page report shows totals and does not allow me to view totals by ad type.
Thanks again, if it's easier to call me please do at 1-416-263-5654.
No you're right. if your goal is to create a framework that allows you to easily report using the Landing Page performance report, then you will need multiple landing pages in order to differentiate traffic.
I would spend a lot of time creating tokens for every block of text on the page. Then put all of that content in the tokens section. Then it will update for all N number of pages at once. You can drive traffic to specific pages & see those visits on the Landing Page Perforformance report.
Be sure also to choose one master page & set all of the other page's Meta tags to Noindex/Nofollow so you don't get pinged for having duplicative content.