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Custom Audiences for Report

Question asked by eacff48da056d29818835459e9e95f757ee3f5ed on Mar 17, 2015
Latest reply on Mar 18, 2015 by b2af5654a801797f89f9595f220f2878ba454a27
Hello! I'm trying to level-up my reporting skills and need some guidance. My goal is to create a report made up of custom audiences and the total number of sends, opens, and click to opens for each audience for each month. I'm trying to 1) create the audiences and then 2) create a report for the group. 

I tried creating segments for each custom audience (there is no overlap between them). I'm doing some retroactive reporting back through August, so I'm facing a challenge here, too. Anyone who has been resorted into a new audience since then is in the current bucket, not where they were at the time the emails were sent (i.e. I'm reporting for August, and if a person moved from Gryffindor to Slytherin since then, my report pulls them as Slytherin).

What is the best way to create a report like this example photo? How can I be sure that the numbers are accurate for the time the emails were sent (not current)? I want the numbers to be right, so I'm willing to put the work in to get them there. Thanks!