BrightTALK is seeking a Marketo-savvy Marketing Operations Specialist to join our global marketing team in San Francisco. This role has responsibilities spanning database management, measurement and reporting, budgeting, and managing systems and technology that drive productive and measurable execution. This role blends the technical aptitude of sales and marketing systems with a passion for actionable analysis and continuous improvement of marketing data, processes, and technology.
Some of the main reponsibilities will include:
Driving and building segmentation to map to the strategic goals of the organization, ensuring contacts in the database can be easily segmented to receive appropriate marketing messages
Aiding in the development, management, and maintenance of lead nurturing tracks and lead scoring programs
Maintaining reports and dashboards that drive analysis resulting in maximizing the productivity of process and value of campaigns
Check out the full job description and apply here: https://hire.jobvite.com/CompanyJobs/Careers.aspx?nl=1&k=Job&j=oMCxZfwE&s=Marketo