5 Replies Latest reply on Aug 31, 2015 9:06 AM by Ari Echt

    Best practices for account-based marketing?

    Ari Echt
      As we move more towards account-based marketing, and names originate in Salesforce as contacts under accounts rather than leads, just wondering if people are creating a "Contact Status" to provide an indication to marketing as to what's happening with that contact prior to an opportunity being created. 

      If you are creating a Contact Status field, are you mirroring Lead Status values? Or taking a different approach. 

      Any input would be greatly appreciated.