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Lead Source, UTM Tracking, and Marketo

Question asked by 9088e3252e71a4ec3b656da43ac79d7bd34a9bb5 on Sep 18, 2014
Latest reply on Apr 13, 2016 by Kate Hahn
I know this question has been posted but can't find a satisfactory answer.

What is the best practice for tracking lead sources in a campaign?

I am tagging links from different sites with UTM tracking codes. For example, Google AdWords. How do I see in Marketo that the lead came to fill out my form via clicking on the ad?

Bonus points if someone can explain how to view this information in Salesforce.

I am new to Marketo (3 months) so I would greatly appreciate an answer geared towards a beginner...

Thank you!

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