5 Replies Latest reply on Apr 13, 2016 1:25 PM by Kate Hahn

    Lead Source, UTM Tracking, and Marketo

      I know this question has been posted but can't find a satisfactory answer.

      What is the best practice for tracking lead sources in a campaign?

      I am tagging links from different sites with UTM tracking codes. For example, Google AdWords. How do I see in Marketo that the lead came to fill out my form via clicking on the ad?

      Bonus points if someone can explain how to view this information in Salesforce.

      I am new to Marketo (3 months) so I would greatly appreciate an answer geared towards a beginner...

      Thank you!