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You could set up a secondary campaign to say 'Visits Web Page = Demo Site" and also "Not Filled Out Form = Demo Signup" and in this situation, give them +55.
Matt is right. My thought though was to tie in the email. So would look like "Was Sent Email = Email Invite for Demo" and also "Visits Web Page = "Demo Site" and "Not Filled Out Form = Demo Site Access Request". That way you dont have them get double scored if they filled out your form AND also went via your email direct.