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Usually I look at Visits Web Page. Clicks Link on Web Page is better for a PDF click.
1. Do you have munchkin on this website? If not, do that first.
2. The trigger will work if you put in the URL of the page(s) you want to trigger on. Sometimes this requires removing the "http://" or using "CONTAINS X" to get the desired result.
Also since you have two criteria:
1 Clicks a link on a Website
2 Visits a Landgin Page
The trigger in the Campaign would need to be on the second action i.e. Visits Landing Page
You will also need a filter for the first action.
This is becuase you only want to trigger after they have completed the second action but also ensure that you filter for the leads / records that have also completed the previous action.
Thanks guys for your answers! How do I know if the website has a munchin code? If it does, does it apply to all pages on that website including any new I create?