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Hi Richard, I'd say either... The one thing to keep in mind is that if you create a campaign program synch in Marketo, then it can only be a 1:1 relationship. If you have multiple Marketo items that you want to synch into a single SFDC campaign, then you'll need to create this in SFDC and have a flow step where the leads are pushed to SFDC.
Ideally you would create a Program called "Lead Lifecycle" or something and that has campaigns that manage the main sync.
This is good to move all preMQLs to a Queue, then push them to salespeople when they reach a score or other threshold.
You can then sync Programs to SFDC Campaigns which will also sync over leads.
What you want to do is create a very clear process for moving leads over on creation and then you can properly use the Program-SFDC Campaign Sync.
If you hold back leads from SFDC, then DO NOT use Program-SFDC Campaign sync. You'll have to use a lead lifecycle to push MQLs over.