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One idea is to create the programs in a folder, outside of the engagement programs, and then reference them to all the individual streams. They do not have to be local assets.
I've leveraged the same email across multiple streams and multiple programs....and I love that Marketo recognizes it as the same email and won't inadvertently deliver it to the same individual twice. In my opinion, one of the great things about engagement streams is the flexibility to pull in other programs and assets underneath the fold to build the nurture experience.1 of 1 people found this helpful
That said, you're probably like me where you want things to be neat and clean and all folded under the parent. A super clean and tidy "house" in Marketo, right? :)
The reality is, though, that streamlining and leveraging the same email across streams is quicker and easier to manage - and it sounds like you have the right idea. Although it means not using local assets in all instances....and that's okay! As long as the system makes sense to you, this is where Marketo's flexibility comes in!