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What's the best way to do campaign scoring?

Question asked by Danielle Wong on Jan 15, 2020
Latest reply on Jan 16, 2020 by Sanford Whiteman

I know there are person scores and lead scoring, however, we are looking to drill down by campaign.

 

I was thinking of creating a new field called Campaign A Score. Campaign members would start off with a Campaign Score of 0. Then I would set up triggers to update the score based on whether they opened, clicked, visited website, unsubscribed, etc. 

 

After the campaign is completed. I would be able to view the campaign members in a smart list, pull in the Campaign A Score column and determine who would be the top leads from the campaign. 

 

What are your thoughts on this process? Am I missing anything?

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