Malik Zafar

how many smart lists is too many?

Discussion created by Malik Zafar on Jan 6, 2020
Latest reply on Jan 9, 2020 by Malik Zafar

is it best practice to reference smart list(s) within a smart list?


we have a request from sales to build out lists for them, which will then go on to be referenced dozens of times. My fear is that this could cause slowdown or performance issues within Marketo. 


is it better to build out a bunch of pre-determined smart lists based on various criteria (vertical, region, business unit, etc) and then reference those in email sends?




 is it better to use filters to create lists/audiences as new programs come up


From a sales perspective it would be ideal if I have a smart list ready for every conceivable combination, but I don't think that is realistic.