AnsweredAssumed Answered

Is User Data in Marketo Programs Static or Dynamic?

Question asked by Daniel Tien on Dec 13, 2019
Latest reply on Dec 14, 2019 by Sanford Whiteman

New Marketo user here, and I'm trying to understand how Marketo works.


When a user enters a Marketo program, does Marketo take a snapshot of that user's data at the point of entry and use that to power the program?


Or does Marketo use the user's most recent data to power the program?


Ex: I have an onboarding program targeted to free users, but I'd like to remove them from the program if they become paid users. Would having a Remove from Flow step of "Paid = True" work to remove a user from the flow? Or would that not work since all users who enter the program are "Paid = False", and Marketo only has access to that data for the program?