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How to Handle Duplicate Lead Records with Shared Email Address

Question asked by Travis Wittenburg on Dec 11, 2019
Latest reply on Dec 11, 2019 by Sanford Whiteman

Hi Marketo Nation!


I currently have rules set up so that users can only run through our programs x amount of times, but I have noticed users will go our website and submit the form multiple times, creating duplicate lead records.


The rules to only email someone one time are not working because Marketo thinks these records are different people.


Thoughts? Anyone run into anything similar? I currently don't have Marketo forms on my site - maybe that will solve this issue. Perhaps I can also run some preprocessing on my leads list before the program runs to remove duplicates.