Dan Askin

Passing Custom Params Through the Munchkin

Discussion created by Dan Askin on Dec 10, 2019
Latest reply on Dec 10, 2019 by Sanford Whiteman

We're exploring how we can pass custom params -- say an add-to-cart $ value -- into Marketo. One quick use case: If the lead is known and the ATC value > $400 (lead doesn't buy), deploy specific messaging/sales alert/etc.


Seems like a # of ways to execute. Curious what the group thinks.