Help emailing my whole database minus one list, and dealing with a suppression file

Anonymous
Not applicable

Help emailing my whole database minus one list, and dealing with a suppression file

I'm trying to send an email to nearly every lead in our database except for one smaller list of leads that's already in the database. I also want to upload a list of email addresses to use as a suppression file. What is the best way to go about this? 

Is there a way to set up a smart list for all leads in the database except X, for example? 


How should I apply the suppression? Should I import the emails into a list and then run a Smart List to filter them out? And will Marketo automatically add these email addresses as new leads in my database (assuming the emails aren't already in the database)? Is there a way to tell Marketo NOT to add them? I don't want them to be created as leads, if this is possible, cause down the road we may want to email the whole database again but not these contacts. 
Tags (1)
3 REPLIES 3
Kristen_Malkov1
Level 8

Re: Help emailing my whole database minus one list, and dealing with a suppression file

I'd add them to a list in the lead database and label it as suppression; then build your smartlist for the send. Marketo will add them to your database since you're uploading them. Another alternative would be to run a smart campaign and mark these people as 'suspended' which will automatically remove them from every subsequent send.
Anonymous
Not applicable

Re: Help emailing my whole database minus one list, and dealing with a suppression file

Thanks Kristen. Can you explain how I add the suppression file to a list in the lead database and label it as a suppression? If I do this, and later build a smartlist for a new send to the whole database, will the smart list automatically exclude the leads labeled suppression? 

David
Kristen_Malkov1
Level 8

Re: Help emailing my whole database minus one list, and dealing with a suppression file

You can either run the list through a smart campaign with the flow step of "marketing suspended" or just remember to add member of list not in "    " for every send. Since it sounds like this is an on-going suppression list, you should probably just mark them as suspended so you don't have to remember to remove them every time.