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How is your Marketo team structured?

Question asked by Michelle Roch on Dec 12, 2019

Hi All,

 

I'm building a proposal to grow our Marketo team and would love to hear how your team is structured. Specifically, I'm looking to benchmark the following information by Tuesday, December 17:

 

  • # of full-time dedicated Marketo roles:
  • # of roles supporting Marketo part-time:
    • What level are each of these roles? (e.g., coordinator, director)
  • # of teams, departments, or degree programs in Marketo:
  • # of overall Marketo users:
  • Does your Marketo instance integrate with other systems, software, apps?
  • Does your team have enough bandwidth to support most projects/requests?
  • Are you happy with your team structure? If not, what would you change?

 

Here is my response for Georgetown McDonough:

 

  • # of full-time dedicated Marketo roles: 1 - Associate Director, Marketing Automation (Admin)
  • # of roles supporting Marketo part-time: 2
    • What level are each of these roles?
      • 1 Assistant Director at 25%
      • 1 Graduate Assistant (10 hours a week)
  • # of teams, departments, or degree programs in Marketo:
    • 4 Departments (MBA Admissions, Executive Education Admissions, Marketing & Communications, Alumni Relations)
    • Admissions degree programs: 6 - potentially growing to 8
    • Alumni degree programs: 10 - potentially growing to 12
  • # of overall Marketo users: 20 currently, 23 by next year
  • Does your Marketo instance integrate with any other systems, software, apps?
    • Current integrations: Salesforce, OnceHub (via Salesforce), TargetX (via Salesforce)
    • Future integrations: data analytics tool, event management tool
  • Does your team have enough bandwidth to support most projects/requests?
    • No, we do not have enough bandwidth to complete new project requests. We currently have a backlog of over 60 major requests.
  • Are you happy with your team structure? If not, what would you change?
    • No, we have many staff dedicating a small percentage of their role to Marketo and marketing automation. This makes it challenging to develop subject matter experts. A more centralized Marketing Automation/Marketing Operations team approach would be ideal to support projects that aren't simply sending emails.

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