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Adding a Snippet to a Landing Page

Question asked by Nick Nappo on Dec 4, 2019
Latest reply on Dec 5, 2019 by Tracey Bartz

Here's what I want to accomplish:


We have an email campaign that's state-specific, so I have the {{lead.State}} token in the emails, and I created a snippet with the token in it so that the lead's state will populate on the landing page.  Problem is, how do I actually get this snippet on the landing page?


I know you need to identify a segment before putting a snippet on a page, but how does this segment relate to the lead's information?  Also, I read about making the segment "Customers", but I don't see a place on the landing page where I can do that. 


I'm a little confused here - this is uncharted waters for me.


Thank you!