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How are opportunities attributed to programs?

Question asked by Aleksandra Kaminska on Dec 2, 2019

How exactly are opportunities attributed to programs; what is the logic behind it? I have found many opportunities attributed to programs which have nothing to do with the products contained in the opportunity when preforming the Program Opportunity Analysis in the RCE. So how are the programs and opportunities connected to be certain that programs did in fact have a helping hand in a specific sale?