I was hoping I could get some best practices / guidance on how one tracks conversions that do not occur via a Marketo Form. A little more background:
- Our funnel works in the following way: 1. A user can optionally book a demo (via a Marketo form, this is setup correctly and works perfectly) 2. A user signs up for a free trial 3. A user enrolls in a paid subscription.
- Currently we have paid marketing going to our website with 2 CTAs, book a demo and signup (free trial).
- We have programs set up for each of our paid acq channels.
- We currently capture and cookie (1st party) the UTMs of a user who arrived via marketing. We used these UTMs to build our smart lists.
I was hoping someone knew the best way to track/tag users who arrive to the site from a marketing channel (ie: FB ads) and sign up/paid subscribe but do not fill out a demo form, and still correctly attribute them to the marketing program that correlates with their marketing source.
Thanks in advance!