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Facebook Custom Audience + Pixel

Question asked by Leticia DoPrado on Nov 22, 2019



We're setting up some Facebook advertising and were wondering a few things:


#1 where do we put the facebook pixel on a landing page? Is it in the Custom HTML under the Meta Tags?

#2 Is it a requirement that you have a Business Ads Manager in order to send the custom audience from Marketo to Facebook? Or Can you just send the custom audience to Facebook's Ad Center?