Allen Pogorzelski

Demand Gen Manager / Sr. Demand Gen Manager

Discussion created by Allen Pogorzelski on Nov 15, 2019

We’re looking for a Demand Gen Manager/Sr. Demand Gen Manager that will be responsible for the strategy and execution of multi-channel marketing programs to fill the top of the funnel and nurture leads throughout the buyers’ journey. This position reports directly to the Vice President of Marketing.

The role is at our HQ in San Mateo, CA, but team members can work from home three days a week, and come and go during “commuter-friendly” hours.


  • Lead the development, execution, and optimization of all lead generation and nurturing campaigns, including webcasts, syndicated content, retargeting, and field events
  • Own the lead forecasting, reporting, and analysis function within marketing
  • Manage the demand gen budget
  • Work with the ADR and field sales teams to coordinate efforts and ensure timely follow-up



  • Proven record of meeting or exceeding pipeline and revenue targets
  • 1-7 years of experience in a B2B demand generation function at a SaaS company
  • A passion for all things demand gen
  • Familiarity with Salesforce structures and reporting
  • Experience managing a Marketo environment
  • Bachelor’s degree, preferably in Marketing, Communications, or English
  • Keen interest in continuously improving programs, dropping underperformers, and trying new ones
  • Curious by nature and excited by emerging technologies



  • Experience creating marketing programs targeting buyer personas in marketing operations, sales operations, demand gen
  • Experience working at a MarTech company
  • Familiarity with platforms such as Microsoft Dynamics, Eloqua, Pardot, Outreach, and Salesloft


Openprise is an Inc. Magazine Best Workplaces 2019 Award winner.


Please apply at: