AnsweredAssumed Answered

Updating Facebook Custom Audiences

Question asked by s regan on Nov 14, 2019
Latest reply on Nov 15, 2019 by Chris Wilcox

I know that all lists that you push over to Facebook become static, and that smart lists in Marketo will not auto-update the audience list in Facebook to reflect any changes made after the transfer


But my question is do they update in FB when someone completes the CTA?  So for example if I send an audience to facebook that is everyone that didn’t complete XYZ CTA. Can anyone tell me what happens if someone in that list then clicks on the advert and completes XYZ CTA.


Will facebook know not to show that advert to those people again, or will they still continue to see the advert even if they have completed the CTA and therefore don’t match the audience criteria anymore? Or would I just have to "replace" the audience each day to ensure the advert doesn’t show for people who no longer meet the criteria?


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