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Death By Email: How do you expand from email nurtures to multi-channel nurtures?

Question asked by Andrew Slutzky on Nov 13, 2019
Latest reply on Nov 14, 2019 by Josh Pickles

Hello Marketo Community,

QUESTIONS:
1. Would you be open to sharing with me any best practices on setting up multiple-channel nurtures inside of Marketo?
  • Example: Multi-Nurture Cadence
    • Step #1: Receives Marketo Email
    • Step #2: Received Text Message 
    • Step #3: Served a LinkedIn Sponsored Ad
    • Step #4: Sent a Sendoso Direct Maik
    • Step #5: Receives a call from a SDR
    • Step #6: Receives a Marketo Email

 

2. Do you have any documentation on how to do this?

 

CONTEXT:
I'm currently working on the following 3 email nurture campaigns inside of Marketo.
To be frank, I'm concerned about death by email. Current nurture programs in progress below.
  • Nurture: Free Trial Nurture
    • Type: Email Programs
    • Cadence: Varies
    • Goal: Increase Engagement X percent
  • Nurture: MQL Nurture
    • Type: Email Programs
    • Cadence: Weekly
    • Goal: Moving Leads > MQLs X percent
  • Nurture: Oppty Nurture
    • Type: Email Programs
    • Cadence: Weekly
    • Goal: Moving SALs > Opptys X percent

 

All the best,

Andrew Slutzky

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