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Lead tracking

Question asked by Tamir Belzer on Nov 11, 2019
Latest reply on Nov 12, 2019 by Tamir Belzer

Hi, lately we are getting a lot of inbound leads that we know filled out a Marketo form on our website but we don't see any web activity or we see them landing directly on our website, sometimes on pages it will be really hard for leads to go directly to (landing pages we use in some of our paid campaigns). I investigated it and tried to understand where do these leads come from but couldn't find any pattern or cause for it. We are using UTMs and cookies and we track our paid, emails and every activity we're doing not organic so we should see this information for these leads. 
Did anyone encounter a situation like this, that a lot of the leads got no source or web activity? 

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