AnsweredAssumed Answered

What Kind of Relationship do you have between MKTO & SFDC?

Question asked by Malik Zafar on Oct 31, 2019
Latest reply on Oct 31, 2019 by Hilary German

I'm trying to get some input on MKTO/SFDC relationship, specifically from a sync perspective.

 

There are a couple ways I know that Marketo and SFDC can work together

 

1) 1:1 sync

      
  • Every Marketo program syncs to its own SFDC campaign

 

2) Multiple Marketo Programs syncing to 1 SFDC campaign

      
  • use the "sync to SFDC" flow step in Marketo programs to push records to one master SFDC campaign
  •   
  • using values such as source and medium to determine which channel they came from

 

3) Hybrid Approach

      
  •   Having One Master MKTO program that syncs to One Master SFDC campaign, but having multiple programs in MKTO that are capturing records 
  •   
  • You would use these multiple programs and push them to a master MKTO program, which would already be synced to SFDC

 

 

Are there any other approaches I am missing?

 

And I know everyone's use case is different, but which approach is the most scalable and favorable for reporting?

 

Thanks you.

Outcomes