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How to best use Segmentation (limited by Smart Lists) for Dynamic Content

Question asked by Sarah White on Nov 1, 2019
Latest reply on Nov 1, 2019 by Sanford Whiteman

Question: I have a segmentation set up in our instance by degree program (we're at a higher ed institute, but the equivalent analogy would be setting up segmentation by industry). The segmentation criteria is set to all records in our instance, regardless of if they are a record from 10 years ago or 10 days ago. 

 

I want to send a campaign to a limited criteria of records (example: 3 of our degree programs; records created in the last 2 years) but then use dynamic content within the email to speak to each degree program uniquely. 

 

If I set up my program as usual (with sending campaign pulling in the smart list for the limited audience (3 degree programs, records created in the last 2 years), and then apply my segmentation to the email template itself to pull in dynamic content, will the campaign only send to the limited audience (which is what I want) or will it send to everyone in my segmentation? 

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