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I like #3 - Programs. The caveat is you need to make that Operational otherwise Marketo will try to attribute Opps there.
Another way is to have several checkboxes or picklists, one for each type group:
Tier 1 options 1, 2, 3
Tier 2 options 1, 2, 3
Tier 3: options 1, 2, 3
Using a multi select works well in SFDC, but NOT in Marketo. You'll get semicolons between values and it gets messy.
I'm not sure there are any other ways.
Agree with Josh. Programs or checkboxes.
I like the ideas presented in this thread, and can really appreicate trying to solve this problem.
As a suggestion, you could also look at using Segmentations, depending upon how many business categories you're attempting to map, with broader-spectrum programs for Business Sub-Category. Something like Segment: Healthcare and Business Category (Program): Software.
For using either programs or checkboxes, can you recommend a good way to designate a "Primary Type of Business" so we can better tell which segments are performing better than others? For both programs and checkboxes, a single person could be a member of more than one program, or have more than one checkbox selected, and would therefore be double counted in reports.