emoji in Marketo email subject line
I don't know of a native way in Marketo to do it if there is one, but you can literally copy/paste Emojis into your subject line from websites like https://getemoji.com
HOWEVER --- I do NOT fully know the implications from a support perspective. Things like Outlook, Apple Mail, etc., may interpret and render the unicode value of the emoji differently so I would definitely test heavily and/or see if there are any resources online that can better outline how emojis are supported by email browers and OSes.
I would guess you'll be ok, but would absolutely do some quality testing with litmus or email on acid or something to properly understand the scenarios.
Thank you for your quick response, we already try this method but its not working.
It may depend on WHICH emoji you're trying to use as well. In my quick testing before I replied, I had no issue copy/pasting and sending a test email with an emoji in it...
Which character are you trying to use? If it's a super specific emoji the support broadly may be low which would likely result in just a blank rectangle showing up instead of the character, is that what's happening?
I used the but not populating.
You know what, you're right. Just checked again, it's showing in the UI, but NOT in the production email send. Weird.
The only one I've done before was with a unicode emoji (Unicode emoticons ) and that worked fine. I just tested that again too and it worked again, approved in the asset and sent in a test send no trouble. So maybe the answer is that Marketo only supports unicode emojis.
Yup, pasting will not work, you have to create a token first. Try this: https://blog.teknkl.com/yes-you-can-use-emojis-in-marketo-subject-lines/
Very interesting. All makes sense given that the symbol I've used in the past was part of the unicode set. Thanks for sharing!
We use this method - works great!
Yep, used this method in our last email send and it worked perfectly!
I also use the subject line assistant: Subject Line Assistant (I thought I got this from Sanford's post but maybe not)
You can copy an emoji from just about anywhere and paste what you want (emoji included) for the subject line into that assistant to get the code you'll need to put into Marketo!
paste that into SLA and you get
It works well! Still, of course, test, but I haven't seen many issues since using it!
Good places to get emojis:
Full Emoji List, v12.1
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