Hello, our team is set to start marketing to 3 digital marketing channels:
- Google Ads
All three channels will send traffic to the same demo form for now (with the possibility of channel specific demo forms in the future)
I was wondering what the best practices are with respect to setting up Programs for these, more specifically, do we just setup 1 Program for all 3 channels and label it as "Digital Marketing"
Do we setup 3 programs, 1 for each channel?
Any insight here is incredibly appreciated!