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Best practice for setting up Programs when Marketing to Multiple Digital Channels?

Question asked by Parth Thakkar on Oct 22, 2019
Latest reply on Oct 22, 2019 by Parth Thakkar

Hello, our team is set to start marketing to 3 digital marketing channels:

  1. Facebook
  2. LinkedIn
  3. Google Ads

All three channels will send traffic to the same demo form for now (with the possibility of channel specific demo forms in the future)

 

I was wondering what the best practices are with respect to setting up Programs for these, more specifically, do we just setup 1 Program for all 3 channels and label it as "Digital Marketing"

 

OR

 

Do we setup 3 programs, 1 for each channel?

 

Any insight here is incredibly appreciated!

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