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In Professional Edition if you want the data to sync, you need to put the fields on the page layout because layouts drive field level permissions. I suspect whoever wrote that article assumed you did not want to share Marketo Acquisition data to Salesforce, or else they would absolutely need to be on the page layout. This isn't necessary with Enterprise/Ultimate editions, but is absolutely needed with Professional edition.
I'm reasonably certain you can assign page layouts to standard profiles in professional edition? I'd be looking to give the Marketo sync user admin permissions, and expose these fields only to the page layout Marketo has access to as an admin, which could be different from the one Sales reps see.
I ended up putting the less critical fields in a separate section and I'm going to advise my reps to close that section. Unfortunately, it doesn't look like Professional supports multiple page layouts.