Looking for some advice on how to best create Bizible touch points to track our email engagement. Previously, we would add anyone who interacted with our emails to a Salesforce campaign. This worked for the most part but left the details on the Bizible touch point blank. The problem was we weren't taking folks to a landing page, we were just giving them ungated content, which was also problematic due to instaclicks.
We recently created landing pages in Word Press, created UTMs, which I think are correct in Bizible, but we aren't picking up touch points when someone lands on the Thank You page. I imagine this is because Bizible hasn't cookied them yet.
I just wanted to gauge the group and see how you all are handling email engagement. Finally, we want to create a touch point if someone clicks on the CTA to view the content since we can't put a tracking code on the PDF itself.