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Google Ads Tracking Through UTMs

Question asked by Virginia Smith on Oct 16, 2019
Latest reply on Oct 17, 2019 by Lauren Temmler



I recently inherited a Marketo instance and my manager is handling Google Ads. She wants to be able to track leads in Marketo that interact with our set of Google Ads and has used UTM parameters to do this in the past. For new ads, do the UTM parameters have to be set up in Google Ads or is there a way for me to do it in Marketo?