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Bizible ROI Reports in SFDC?

Question asked by Eric Nguyen on Oct 1, 2019
Latest reply on Oct 2, 2019 by Jay Jiang

Has anyone had success creating ROI reports in SFDC using Bizible Attribution Touchpoints? I'm trying to figure out how to tie Bizible Attribution Touchpoint (engagement) to campaigns (cost) and opportunities (revenue).


I'm hoping to develop a simple campaign ROI metric that divides attributable revenue by campaign cost. These ROI figures could then be grouped by their respective channels.


Can an SFDC custom report type relate all 3 of those objects?


Thanks in advance for your brainpower!