Previously, we have imported thousands of contacts from another marketing automation platform. Only a small part of them has a Marketo cookie.
Today, we have generated personalized content which is stored in 10 custom fields in a contacts profile ( 5 URL’s and 5 'Link' text fields ), not all fields are used for everybody.
Based on those fields we create a bullet list which can have up to 5 items ( all links, consisting out of a text link and the link itself )
The personalized content is used in an email (the links - if any - and text are correct, meaning the correct information from the contacts profile ). The same content is displayed on a landing page which is also personalized based on those 10 fields. So on the landing page the 5 links are visualized.
On first time visit for a part of the contacts ( for which we think that they do not have the cookie ) , the landing page content is empty, only on a second attempt ( clicking a link from the mail ) the content is displayed. We should expect that the anonymous lead is converted to a known lead because he clicked on the link in the email. So why are contacts imported from our other automation platform not converted to a known lead? Is there a delay ?
How should we solve this problem?