Many of the firms we sell to have strict settings in place to block mass emails, so to improve our likelihood of reaching the inbox, we'd like to drip our marketing emails to groups of 10-15 recipients.
My full list is around 2500 prospects, so this strategy will require approximately 200-250 email sends.
My current proposed approach is to create a smart campaign that will use the random sample feature to trigger leads to be added from a list to an engagement program stream, where they'll receive the drip email. I'd set that smart campaign to recur daily.
Does anyone have experience with something similar, and have any recommendations for how to more efficiently accomplish something like this? Is there a way to set up an email to drip out to a random sampling several times per day?
My current proposal will either take months to send a single email, or require me to have numerous engagement programs operating simultaneously.
Hi Steve,
Interesting problem.
To the best of my knowledge, Marketo doesn't have a throttling function so we have to work out how to mimic this through the use of Smart Campaigns within Marketo.
I can't think of an easy way to manage this other than a tidy version of what you've already proposed with Smart Campaigns. You could quite likely get away with batch sending emails every 15-30 minutes if you were using random sample - while entirely possible, it's not likely you'll end up with 10-15 email addresses of the same domain triggering within the same batch. This will at least shorten your deployment time down to a day or two.
I'd suggest reaching out to Marketo - you're likely not the only customer they've had where this is a requirement and they may have a more appropriate solution that doesn't rely on stupidly long Smart Campaigns with multiple wait and remove from flow stages.