Tucker Allen

Measuring Marketing Effectiveness

Discussion created by Tucker Allen on Sep 19, 2019
Latest reply on Sep 30, 2019 by Adrienne Sandrin

Hi everyone,


Wondering if anyone has a great solution for measuring marketing effectiveness from a qualitative perspective. We are trying to promote more engagement between sales and marketing and want to find a centralized location for everyone to provide feedback on campaigns.


Currently we are looking at excel online to build this, I'm not a huge fan of this approach and was just wondering if anyone else has implemented a solution? I'd like to find something that is centralized in one location and where we can see a high level overview of all campaigns and "score" for those campaigns.


Here is an example of what we are putting together.

marketing analysis