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You can do this with the Forms 2.0 API. Example 2 on this page does just that: http://developers.marketo.com/documentation/websites/forms-2-0/
Why would you not use the Page level redirect?
Josh, I believe this is because they're utilizing the same embed code for many pages, and want to be able to specifiy the followup on a per page basis. Setting this up as a page level redirect would not allow them to have different followups for each page it is deployed on.