4 Replies Latest reply on Oct 7, 2014 9:07 AM by 62729

    Engagement Program: how to trigger non open emails into new stream


      I have set up a program that has 7 emails to be sent on Wednesdays for 7 weeks. I was trying to trigger non-open emails into a new stream, let's say if someone doesn't open email 1, he would get pulled into stream 2 and would receive an alternative email string on Fridays. I tried to use the trigger "opens email; Email is NOT email 1". But that didn't trigger non-openers. Has anyone had a similar scenario and how did you trigger non-openers? or is the engagement program only working with positive behaviour, eg "has opened email", "has clicked link" etc?

      Is the engagement program not necessarily the best choice for a simple email string sending with options of alternative emails to non-openers?

      Looking forward to your input!