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Feedback on Hard Bounces Campaign

Question asked by Mariah Menendez on Sep 11, 2019
Latest reply on Sep 13, 2019 by Sanford Whiteman

I am looking for your feedback on an operational campaign to manage hard bounces.


The action we want to take on hard bounces email invalid is to:
• DELETE the email address from our system
• Create a task for sales team to call to get a new one


Here is my Smart Campaign:

1. Smart list

Smart list

(this smart list was already in the system- not sure what category is, is that a Marketo system setting?)

2. Flow step

flow step


Is Change Data Value on Email Address to 'null' the right approach?

Is there anything I may have overlooked or not considered?

How do you manage hard bounces?


Thank you for your feedback!