I am looking for your feedback on an operational campaign to manage hard bounces.
The action we want to take on hard bounces email invalid is to:
• DELETE the email address from our system
• Create a task for sales team to call to get a new one
Here is my Smart Campaign:
1. Smart list
(this smart list was already in the system- not sure what category is, is that a Marketo system setting?)
2. Flow step
Is Change Data Value on Email Address to 'null' the right approach?
Is there anything I may have overlooked or not considered?
How do you manage hard bounces?
Thank you for your feedback!