Todd Thomas

NURTURE AUDIENCE - BEST PRACTICE

Discussion created by Todd Thomas on Sep 6, 2019
Latest reply on Sep 12, 2019 by Jay Jiang

Hello, I'm building a Nurture campaign that will have emails going to three different groups. Listed below.

What would be the best way to begin to set up the smart campaigns, transitions and triggers?

 

I was thinking three different streams... for each audience. 

 

AUDIENCE:

 

Audience TypeCriteria
Nurture Group 1: Went DarkIn the campaign: Nurture Leads - Opt In Implied
AND with nurture reason: No Contact, Not Interested
Nurture Group 2: Aware but not EducatedIn the campaign: Nurture Leads - Opt In Implied
AND with nurture reason: Bad Timing, No Budget, Not Accepting New Patients
Nurture Group 3: Demo Booked but Never Occurred

In the campaign: Nurture Close Lost - Opt In Implied
AND with the nurture reason:
Demo Canceled, Unresponsive

 

 

DETAILS:

Enter nurture campaign when:
Contact Status changes to Nurture
Lead Status changes to Nurture
7 day timeframe has passed
Exit nurture campaign when:
Demo is scheduled
Opportunity is created
Request demo form is filled
Rep changes status to qualified

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