Hello, I'm building a Nurture campaign that will have emails going to three different groups. Listed below.
What would be the best way to begin to set up the smart campaigns, transitions and triggers?
I was thinking three different streams... for each audience.
|Nurture Group 1: Went Dark||In the campaign: Nurture Leads - Opt In Implied |
AND with nurture reason: No Contact, Not Interested
|Nurture Group 2: Aware but not Educated||In the campaign: Nurture Leads - Opt In Implied |
AND with nurture reason: Bad Timing, No Budget, Not Accepting New Patients
|Nurture Group 3: Demo Booked but Never Occurred|
In the campaign: Nurture Close Lost - Opt In Implied
|Enter nurture campaign when:|
|Contact Status changes to Nurture|
|Lead Status changes to Nurture|
|7 day timeframe has passed|
|Exit nurture campaign when:|
|Demo is scheduled|
|Opportunity is created|
|Request demo form is filled|
|Rep changes status to qualified|