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Best way to build complex event/tradeshow tracking?

Question asked by Shelly Wilson on Aug 28, 2019
Latest reply on Sep 6, 2019 by Frank Breen

Anyone have advice on best way to structure a multi-faceted event in Marketo? Each year we sponsor a massive conference dedicated to our target market: 12K attendees. This year we have a booth, 4 flavours of 1:1 meetings with experts that attendees can register for, 4 stage talks, a party we're throwing, and an ice cream cart...and we'd like to track engagement at each touch point (invited, registered/badge scanned, attended, no show, etc). All the channel assets are built to move leads through various stages for each...but I'm wondering how best to set up the program/folder structure.

Typically I just create a campaign folder and add each touchpoint as a separate event program within that folder. That gives me a detailed view/tracking of each component, but doesn't give me a cumulative view. Perhaps there's a better way to do it, or a report to build...that would give me an umbrella view? Suggestions welcome!