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Can I specify Token values at an email level

Question asked by Jo Pitts on Aug 28, 2019
Latest reply on Aug 28, 2019 by Jo Pitts

Hi there.

I have the following situation, and feel I'm missing something staggeringly obvious.

 

I have a snippet used across multiple emails that specifies a header image and URL based on the recipients declared geography.

 

I want to do UTM tracking on clicks in this image. 

 

It struck me the smart thing to do was create a token {{my.utm_campaign}} and set the value for each email.

 

This is where I seem to be missing something:  I can set up a token for UTM Campaign at a program level, but that means I have to have each email in a separate program. 

 

Surely I can set the token value at an email level, and am just missing something incredibly obvious here?

 

Cheers

Jo

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