Barry Dupont

Does the new WebKit tracking prevention policy mean anything for Marketo users?

Discussion created by Barry Dupont on Aug 23, 2019
Latest reply on Aug 23, 2019 by Sanford Whiteman

A colleague came across this post which was released just over a week ago:

 

Screenshot of WebKit's new tracking prevention policy

 

Announcing the WebKit Tracking Prevention Policy | WebKit 

 

I'm a basic Marketo user who only works with standard functionality - I even don't understand exactly how Marketo works technically. So does this mean that tracking user activity on Apple devices could become a lot harder? Or impossible? And what if Chrome does something similar? Or does this not affect Marketo at all?

 

Be interested in opinions from the community - I couldn't see another post regarding this since the new policy was released.

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